For funders building or supporting venture portfolios
You’ve backed the potential. What will help it become progress?
Venture Progression as a Service
Threshold helps funders build stronger venture portfolios and move the ventures they already back. We identify what is holding each venture back, help founders take focused action, and turn that work into evidence of progress that unlocks the next decision.
Animation: founder activity moves across a dark field toward a bright line. Activity alone does not cross it. An outside response, such as a customer paying, presses against the line, breaks through and is marked in colour.
The founder discovered that his offer was speaking to technical teams instead of the finance head making the buying decision. After reshaping the approach, he reported that three stalled pilots became paying customers.
“The biggest shift was working out who my customer really is.”
BuriCare · Newborn care, Uganda
Hospital and repeat orders
Comfort used customer economics to identify hospitals as a promising channel, then built an outreach list with AI. She reached out to 11 hospitals, closed four deals, and one hospital ordered 20 carriers before returning for 30 more.
“Before Threshold, most of our decisions were guesswork.”
Founder-reported progress from our 90-day Fast Track within an existing fellowship.
Experience behind Threshold
Programme design, venture support and AI systems in one team.
The people behind Threshold have built and run learning and venture programmes across countries, worked with founders facing real delivery constraints, and designed technology that helps teams act. This is their prior experience, brought together for LIFT and BUILD.
01 · Programmes and communities
Nihal Ahmed
Abhijit Sinha
Iris LapinskiAdvisor
Nihal and Limitless have built learning and venture programmes across five continents. Abhijit Sinha has created community-led learning spaces in six countries, opening entrepreneurship pathways in marginalised communities. Iris Lapinski, founder of Apps for Good, helped take its work to 1,000 schools.
02 · Venture and impact practice
Akshay Cherian
Norm TrainorAdvisor
Patrick MeierAdvisor
Akshay Cherian and Norm Trainor bring venture coaching and operating experience. Patrick Meier, an advisor, is a five-time founder who has deployed technology in more than 40 countries and now leads sustainable ventures at beVisioneers.
03 · Technology that serves delivery
Varun PerumalAdvisor
Akshay Cherian
Varun Perumal, an advisor, has built hardware, software and AI with major global technology companies. Akshay translates AI into practical tools, workflows and assistants for founder and programme work, with people approving consequential actions.
$3 million in reported client savingsTeam member Akshay Cherian brought this approach to a previous client engagement that reported $3 million in savings.
These are contributors’ prior roles and experience, not outcomes attributed to Threshold or endorsements by their organisations. Meet the team →
Threshold
Busy founders and polished reports can still leave the hard question unanswered. Which ventures are actually getting stronger?
Foundersdo the work.
Thresholdturns focused action into evidence of progress.
Youdecide where to back, adapt or pause.
The work
A personal trainer for venture progress.
Same system, different route. The baseline pinpoints what is blocking the next result. The support changes with the bottleneck.
Where is the result stuck?
A founder gets support because a result is stuck, not because it is “sales week”.
The exercise
Build a priced offer. Put it in front of a real buyer.
BaselineStage, goal, traction, constraints
DiagnoseWhat blocks the next result
PlanRoute, target, evidence to check
SprintBuild and test it in the real world
Outside responseWhat changed outside the venture
MonReview
Tue–ThuDo the work
FriCheck proof
NextDecision
AI support
Skills → workflows → automations → personal agents
Founders first learn practical methods for discovery, offers and decisions. Those skills become repeatable workflows for research, outreach, follow-up and operations. Where useful, automations handle routine steps. As a founder is ready, supervised personal agents can prepare and coordinate work, with the founder approving consequential actions.
TriggerA reply, a deadline, a lead
ResearchMap and score buyers or funders
DraftTailored outreach or an application
ReviewPrepared for a human decision
Founder approves
ActSent, booked or submitted
Go-to-market
Map and score buyers
Draft tailored outreach
Track replies, keep the pipeline current
Fundraising
Find and score funders
Draft applications
Track evidence, deadlines, follow-ups
Operations
Meetings and inboxes into owners and tasks
Reminders
Risk flags
Does not establish progress
AttendanceConfidenceProjections
Progress has a starting point.
We begin with a rigorous baseline: the venture’s goal, current traction, constraints and the evidence needed for its next step. Weekly targets and check-ins turn that baseline into action. Regular reviews compare what happened with where the venture started, so founders and funders can see what moved and decide what comes next.
LIFT and BUILD
Different starting points. One standard.
LIFT
Hands-on support for ventures already in motion. Start with a Portfolio Preview.
One standard. Different routes. Each venture works towards a meaningful next result, with evidence that fits its model. Sponsors retain control of capital, with investment decisions made independently.
Three Gates
Three thresholds. One evidence standard.
Gate 1First commitment
A customer, funder or partner commits money, access or a defined pilot.
Gate 2Repeat demand
The commitment happens again, with a clear process and workable economics.
Gate 3Lasting viability
The venture can sustain its team and impact beyond fellowship support.
Every venture has a next result agreed at entry
We also strengthen the systems, leadership and team practices that help ventures deliver, grow and prepare for future capital.
Example progression brief
Work backwards from the next decision.
Example progression briefIllustrative · not a BUILD or LIFT result
One venture
What a sponsor sees for each venture. The fields are real; the example entries are illustrative and show no outcome.
Baseline
Stage, goal, traction and constraints, recorded at entry
Diagnosed bottleneck
Example: pilots do not turn into repeat orders
Next result
Example: a second paid order
Outside evidence to seek
Example: a dated invoice and workable delivery costs
Sponsor decision
Back further, adapt or pause
The decision
Capital is not a prize. Capital has a job.
Every dollar and every hour should buy down uncertainty. What must we learn, prove or put in place for this venture to take its next step? We work backwards from that decision, then focus support and capital on the smallest useful action that reduces the uncertainty: a buyer test, a delivery improvement, a new operating system or evidence for a future funder.
1Resolve a doubtWill someone pay, adopt or renew?
2Earn the next bet
Decide what further support or capital is justified.
3Open the next door
Build the evidence a bigger buyer, lender or funder needs to see.
TodayThe work this week
Review, do the work, check proof on Friday.
ThenThe smallest useful test
Fund only what reduces the uncertainty.
Before thatThe evidence they need
Dated, attributable and checkable.
Start hereThe next customer, contract or funder
Who should want this venture after us?
Governance
Who holds capital. Who verifies. Who decides.
Sponsor · CapitalHolds and disburses the capital.
Owns the mandate and partner relationships.
Threshold · EvidenceRuns the programme. Checks the evidence.
Tracks what each cheque helped achieve.
Independent panel · DecisionApproves, conditions, defers or declines.
Set up with the sponsor before delivery. Independent of Threshold’s delivery team.
Threshold never holds sponsor capitalNever promises or commissions third-party capitalFollow-on funding is never guaranteed
Follow-up
Progress doesn’t end at graduation.
At review
What changed?
Starting point, work shipped, outside proof and a recommendation.
Later
Who backed it next?
New contracts, repeat demand and follow-on funding.
Longer term
Who benefited?
Outcomes linked to the mission.
The follow-up period is agreed in each engagement. Each check answers a funding question, not just a reporting requirement. We report contribution, not proven causation.