
Fun, Portable and Drop Dead Gorgeous
A colorful, compact, and robust set filled with stunning, minimal, and unique illustrations on each card! Take them with you anywhere and spark a magical conversation with yourself or someone else.
Shop / Ikiguide
Finding your purpose through powerful stories, questions and rituals.
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Is your life at a crossroads? Are you looking for clarity? What is your next meaningful step?


A colorful, compact, and robust set filled with stunning, minimal, and unique illustrations on each card! Take them with you anywhere and spark a magical conversation with yourself or someone else.

Ever come across a book where each page from the get-go adds value? We’ve spent 10 years of work into this so every single Ikiguide card even in isolation adds value, individually, in pairs or teams and large groups.

Based on Ikigai, a Japanese concept and a way of life that encompasses purpose, joy, and well-being.
Ikiguide is designed to help you discover who you are, where you want to go, and how to get there.
Based on Ikigai, a Japanese philosophy of well-being and purpose, Ikiguide is a deeply enriching experience filled with insightful questions and rewarding tasks.
Some questions need more than a quick answer. Ikiguide gives you a place to begin: to reflect on your interests and strengths, notice what gives you energy, and think about what you would like to do next.
Based on Ikigai, a Japanese concept and a way of life that encompasses purpose, joy, and well-being, Ikiguide is crafted to help by discovering your true self through 5 ways:
The cards are filled with questions and tasks that help you introspect (look within) and extrospect (look around) for meaningful answers.

One of the biggest missteps in our education system is that it fails to help us design our lives. We wanted to change that and make it fun, engaging, and bite-sized.
This is why Ikiguide is not meant to be read like a book, but rather by taking one card at a time and reflecting in a way that suits you best, either by yourself or with someone else.
Ikiguide is crafted to help you discover your next meaningful step.
Whether you’re a student trying to choose from a whirlwind of opportunities, an entrepreneur looking for leverage, or an experienced professional wanting to shift gears purposefully.
Work through the cards at your own pace, use the course for guidance, or give the deck to someone entering a new chapter.
Use Ikiguide with groups, students, or clients. Alternative MBA programmes and other learning communities have used the deck to support reflection and direction-setting.
Bring Ikiguide into a workshop or retreat to explore personal and organisational purpose, and create better conversations about direction and meaning at work.
Yes. The free Ikiguide course on YouTube takes the questions in the deck further, in three parts: from discovering what you care about to planning and launching a project of your own. You can watch it on our Ikiguide page.
Yes. Facilitators, coaches and learning programmes use the deck with groups, students and clients. For workshops or retreats, write to us and we will help.
Yes. You can give the deck to someone entering a new chapter, and they can use the free video course alongside it.
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